Understanding the collection of personally identifiable information is paramount to complying with various regulatory bodies such as GDPR and CCPA. In response the team at Tag Inspector has launched a new feature as of 2/10/20, PII detection!!!! 

How Do I set up PII detection on my account?

Here are the 3 "must haves" in order to enable the PII feature in Tag Inspector:

  1. Must be a premium Tag Inspector License holder.
  2. Must have the Realtime Feature enabled on your account.
  3. Must have the Realtime script running on your website.

If you are not a premium license holder and would like to learn more contact us here. Learn more about the Realtime feature here.

How Does PII detection work?

The PII feature in Tag Inspector works in unison with our Realtime feature. Realtime is a premium feature of Tag Inspector that "listens" passively to live user interactions with your website to validate Tag Behavior. During these interactions we run algorithms on the network requests generated by the tagging platforms you have implemented to detect PII and report back to you if any is found. 

What PII does the feature detect?

We detect and report the following data points:

  • Addresses
  • Country Identification Number (U.S. SSN only at launch)
  • Credit Card Numbers
  • Email addresses
  • IP Addresses
  • Phone Numbers

***We do not store or display the PII as it is sent in the network request. The particular instances of PII are obfuscated in our database and in the interface.***

How do I access the reporting in Tag Inspector?

To access the PII reporting first select Realtime in Tag Inspector, then the "PII" 

If any PII is detected in a network request by Realtime it will be reported by Category (Type of PII), By Tag and By page. 

Category reporting gives you a overview of all the types of PII we detected, how many unique pages collect it and how many different tagging platforms contain each type of PII.

Selecting the "By Tag" portion of the report will display all the types of PII we detect on a per platform basis. Selecting the red numerical value will list the instances and URLs associated with the network requests containing PII.

Selecting the "By Page" portion of the report will display all the types of PII we detect on a per page basis. Selecting the red numerical value will list the instances of PII we detected on that particular page.

The core requirement for an organization’s compliant data collection processes is an understanding of all data being collected by each platform loading across all digital assets. This visibility provides the foundation for requirements across laws and regulations such as CCPA, GDPR, COPPA, HIPPA, and more.

Next Steps/Suggested Articles:

What is the Realtime feature in Tag Inspector?

How do I perform a Tag Audit on my website using the Scanner Feature?

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